Doing Less To Do More


Sometimes it’s what you STOP doing that allows you START doing what will make you more productive and ultimately more successful.

Surprisingly, a key variable in getting what you want relates to having clarity, which leads to focus, which motivates you to take action.

Author Greg McKeown in his latest book, Essentialism: The Disciplined Pursuit of Doing Less, highlights the importance of discerning between external noise and your internal voice.

Greg draws on experience and insights from working with key executives from some of the most innovative companies in the world to show you how to achieve the disciplined pursuit of less to get more.

His core message isn’t about getting more done in less time. It’s about getting only the RIGHT things done.

It’s about challenging the core assumption of ‘I have to do everything’ and replacing it with the pursuit of the right thing, in the right way, at the right time.

Take a look at the online shoe retailer It’s projected to make $1 billion in sales this year, yet profits weren’t its top priority when it was a start-up.

Their initial focus was on making improvements to the customer experience thinking that the more loyal customers they had, the more word-of-mouth business growth they would get.

They essentially adopted the ‘Essentialist Mindset’ of primarily focusing on building customer relationships instead of just selling shoes.

This perspective targeted customer service and made their customers raving fans who told their friends about why doing business with Zappos was remarkable.

They probably could have sold anything and still ended up being a great success.

By focusing on what is essential, doing less non-productive things allow you to take control of your choices so you can focus your time and effort into working on activities that matter.

Something as simple as trying to do too many things may cause you to lose a lot.

Maybe it’s time you consider becoming an Essentialist. It isn’t about getting more done in less time.

It’s about getting only the RIGHT things done by eliminating non value-added activities that are nothing more than distractions.

Consider these insights to get your goals on track while using an Essentialism Mindset:

Write Things Down

  • A goal that you can see is 10 times more powerful than a goal you just think about.

Get a Vision Board

  • Cut out pictures from magazines that represent your goals and look at your board when you wake up and when you go to bed.

Talk About Your Goal

  • Talking with others about your goals will help keep you on track and make you accountable to do what you say.

Set a Date

  • If you give yourself a deadline, you’re more likely to reach it.

Day by day, you may think that nothing changes but when you look back, you’ll see that many things about you are different because of how you spend your time.

Begin today to decide what you will STOP doing to START what you need to be doing to reach your clearly defined and written down goals.

Change your mindset from I have to do everything and I don’t have enough time, to your new “Essentialism Mindset” where you discipline yourself to Pursue Less to do More. 

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