The Connection between Coffee and Success


Think about the brand of coffee that you were drinking 5 years ago.
More than likely, it was a well known brand advertised on TV priced at $4.29 a pound.

Then along came Starbucks where you went with your friends to socialize.
The coffee was more expensive but you decided that the experience was worth the price.

Eventually Starbucks started selling their coffee in grocery stores and one day you saw it on sale for $6.29/lb. You bought a bag and enjoyed 2 weeks of premium coffee at your home. Then a bag went back up to the regular $8.95 / lb. and you had to decide – continue with a cup of Starbucks or go back to your value brand?  A premium brand coffee was your new standard – time for an upgrade.

Notice how your buying decisions were small enough that you were able to update your standard of coffee one small step at a time without really thinking about it. Issues related to cost or your need to save money probably never came into your mind. And once you started drinking the premium coffee, you essentially decided that you would never go back to a value brand. Somehow you found a way to adjust your buying options to enjoy the taste of a cup of Starbucks.

The gap between what you wanted and what you settled for was small enough to allow you to upgrade without having to make any radical changes. Little upgrades became your new standard and a better standard.

Amazing success for most people never happens because they try to make changes that are too big. Once you decide what you want, do something each DAY that gets you closer to your goal. One day you start a blog, then you start getting ideas to write a book and then before you know it, you are planning a speaking tour reaching out to people directly to help them reach their goals.

Realize that SMALL steps to reach your goals are the secret.

Drinking premium coffee offers another insight. Once you tasted a great cup of coffee, it’s unlikely you will go back to a value brand.  As you improve your standard of living as a result of reaching your goals, you are essentially preparing yourself to resist regressing back to where you were when you started.

A Starbucks competitor used a great marketing slogan in the 1990’s – “Life’s too short to drink lousy coffee!” The implied message is still valid. Decide TODAY what you want out of your life and more specifically your career. Then write down the steps to get there starting with simple DAILY goals that will become something AMAZING in the next 6 – 12 months.

The next time you’re sipping a cup of coffee, realize that Starbucks has 17,009 stores in 50 countries, including 11,000 in the US, 1000 in Canada and 700 in the UK. Starbucks was founded in 1971 by an English teacher, a history teacher and a writer. Last year the company generated $10 billion in revenue. Not bad for a goal of selling a cup of coffee to one customer at a time.

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